Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth
Peter F. Drucker
The world has moved on.
Audiences, markets and media have fragmented and changed. The old model of mass production and mass consumption - fuelled by mass communication - is flawed.
Thanks to globalisation and technology, low cost manufacturing and service can be sourced from anywhere. To survive and succeed, companies have to meet the needs of multiple niche audiences through goods and services that deliver higher levels of value. The business imperative for the 21st century is to innovate. Consistently, swiftly and profitably.
FK3 is orientated around this business imperative.
