SanDisk Sansa MP3 players
Innovation: Sansa MP3 player with industry-leading feature set for the price point.
Communication: Experiential roadshow targeting key retail locations in the UK and France.
Result: Consumer demonstration targets were exceeded by 127% and product trial targets by 190%. Sansa is now the number 2 MP3 player in many markets.
Range of FK3 services utilised:
Events
Video
Advertising
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FK3 - Communicating Innovation
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