SanDisk flash memory products.
Innovation: Flash memory products and accessories.
Communication: Integrated sales and distribution support managed by an online 'web store' which enabled the rapid distribution of sales materials, and recruitment of distributors and retailers.
Result: Currently SanDisk sells its products in over 200,000 retail stores and is the clear global leader with revenues exceeding 4 billion USD.
Range of FK3 services utilised:
Advertising
Sales literature
POP
Promotions
Events
Email campaigns and microsites
Logistical support
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FK3 - Communicating Innovation
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