Samsung digital cameras.
Innovation: The Digimax V4, a fully featured digital camera that provided the user with new levels of control and creative expression.
Communication: Show the user's point of view and experience at first hand.
Result: The campaign over-achieved on sales targets and delivered distribution within 4 major new retail accounts.
Range of FK3 services utilised:
Advertising
Retail promotions
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FK3 - Communicating Innovation
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