FK3 - How - RMJM architecture

RMJM was looking to expand its international presence but recognised that its brand presentation did not support its ambitions.

Following a competitive pitch, FK3 was set the task of creating a distinctive and appropriate new identity.

FK3 conducted interviews amongst staff and customers in the UK, US, Hong Kong and Dubai. The research findings were used to develop a new brand identity that re-emphasised the firm's heritage of ground breaking modernist architecture.