Merck Sharpe & Dohme.
Innovation: Collection of software tools used to support doctors' surgeries.
Communication: Brand identity scheme creating new division within MSD and integrated suite of products.
Result: Within 12 months MSD Informatics had become the pre-eminent supplier of practice management software and created a new revenue stream for the company.
Range of FK3 services utilised:
Brand identity
Technical and sales literature
Product advertising
Events
Audio-visual
Website
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FK3 - Communicating Innovation
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