Giant Bicycles.
Innovation: Sector leading products using state of the art materials and technologies.
Communication: A performance products platform that branded Giant's high-end features and processes
Result: Giant became the number 2 performance cycles brand in France within 12 months.
Range of FK3 services utilised:
Range segmentation
Product design, naming and branding
Advertising
POP
Audio-visual
Merchandise
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FK3 - Communicating Innovation
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