Endura technical cycling apparel.
Innovation: Cycle clothing that outperformed the competition thanks to the quality and technical features of its design.
Communication: Advertising campaign that demonstrated the detailing and design of the clothing through a highly differentiated photographic style.
Result: 40% sales uplift across all lines.
Range of FK3 services utilised:
Advertising
Packaging design
Product catalogues
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FK3 - Communicating Innovation
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