In almost thirty years in marketing communications, Roy has worked in television, advertising and online. Through the 80s and 90s, as Creative Director of the leading European tech. agency - the SMI group - his work helped promote many of the powerhouse brands that have delivered today's technological ubiquity including IBM, Lotus and Hewlett Packard. As founding partner of one of the first independent online consultancies, his clients included Associated Newspapers, The IDG Group and Philips. Today, FK3's Creative Partner, he brings his unique experience to using creativity to solve marketing problems to a new generation of innovative clients.